Pros of Volusion
Here are the considerations that I think are an advantage to the Volusion platform based on my experience.
Built-in Education & Professional Services
As I mentioned in my BigCommerce review, there’s no shortage at all of how to guides, ebooks, courses, and newsletters to help you run your online store. And there is certainly no shortage of freelancers, design agencies, and specialists who can help with design, development or marketing.
Usually the real problem is curation and specialization – researching information that applies specifically to your store can be hard to find. You might find some great SEO or Facebook store advice, but it’ll be very hard to actually implement on your [name your platform] store. Finding and vetting a freelancer that knows your store’s platform can be even tougher (and even more expensive if you choose the wrong one).
Using a company that has built-in on-boarding materials and highly trained account specialists can easily justify the extra cost of using a platform, and that’s an area where Volusion really excels. They do the store setup email sequence and knowledgebase much like BigCommerce and Shopify.
But Volusion simple website goes a step further with their account specialists – they really take a direct interest in your store and getting it set up exactly right. Even stores at a smaller price point seem to get a good bit of attention.
Volusion also does something a bit different with professional services that can be a huge con – but for the benefit of the doubt, we’ll treat it as a pro. That pro is that they provide professional service directly through Volusion to help with everything from design to SEO to PPC shopping feeds.
Since everything is provided through Volusion (and not indirectly via freelancers like Shopify’s Expert directory), you know that they know everything about providing that service on the Volusion platform.
Now, that can easily be a place to upsell customers, but it can also be a helpful arrangement – sort of like Ikea where you can buy the furniture and do it yourself or just pay them to do it. If you’re the type of person who hates upsells, then this will be a big con, but otherwise the option plus the well-done education is a solid pro for using Volusion.