What We Like About Wix
1. Good Site Speed
I know that it is likely that most people who are looking at Wix will most likely be interested in its rapid site building capabilities, but no matter how you look at it, ultimately speed is a big factor. After all, you wouldn’t want a site that’s built quickly but performs like a snail, right?
Thankfully, wix review sites appear to be fast – incredibly so. My test site, spartan as it was rated quite highly, earning an A+ grade in Bitcatcha’s speed test. Yet I am usually quite thorough, so I had to run that through WebPage Speed Test as well.
If you look at the speed results from these tests, you’ll notice not only excellent time to first byte (TTFB) but also that the sites are properly optimized by default. Static content is cached and even a content distribution network is employed.
This means that hosting a site with Wix shouldn’t be a problem. A rapid TTFB is important as it shows that Wix servers perform well, and if the site bogs down later on, it’s probably because of something I did and has nothing to do with server responsiveness.
2. Massive Template Collection
Almost every site building resource I’ve come across to date usually has some form of templates for use. This helps not only as a resource for those who don’t want the hassle of building a site from scratch, but sometimes it serves as a source for inspiration for those who do.
Wix is extremely generous with its templates, offering users over 500 to choose from. That is a massive number by any standards. I’ve seen some site builder that offer so few templates that it borders on the ridiculous.
They have a wide variety of categories to choose from, ranging from boilerplate corporate all the way to travel and tourism. There’s really something for everyone here! Also, these templates come with some basic pre-entered content, so you can choose to either build on that, or simply wipe it over.
For those interested, they have templates for online stores as well, so you can have your own eCommerce site up fast.
3. Intuitive Drag And Drop Interface
Now we come to the heart of Wix, which is its drag and drop interface. I’m not going to expound too much on this area though, even if it is why most people come here. More important to me in the interface is its ease of use.
Some may argue that Wix doesn’t have the power in its drag and drop interface that some site builders do, but I think it has the perfect balance. It keeps things easy to use for beginners and yet has enough options to turn your site into a real powerhouse by extended means.
What I find most remarkable about the Wix editor though is that it has a mobile editor. This lets you preview and edit your site exactly as it would be seen on a mobile device. It can be managed completely apart from the main editor, so you can really customize the mobile experience rather than just rely on a responsive template.
Of course, all of this can be supplemented by coding, if you so desire. However, this seems to be undergoing a slight change recently and Wix is apparently customizing the coding feature even more. It’s aimed more at developers now and is in Beta.